Zara expands globally with new flagship in Los Angeles and store reopening in Turin

Inditex’s flagship brand continues to grow its international retail network. Following a recent opening in Brea, California, Zara has strengthened its presence in the United States with a new flagship store in West Los Angeles. The brand also unveiled a fully renovated location in downtown Turin.

Located in The Grove outdoor mall, the store has a total area of 2,400 square meters distributed on two levels, and its design has been conceived by Zara’s architecture studio, combining contemporary details that evoke the Californian spirit with the warm and welcoming style of the Spanish fashion chain.

The boutique showcases a large white façade and an interior defined by porches, wooden flooring, and gray marble. Vintage-inspired furniture—such as chairs, lamps, sofas, and even works of art and sculptures—adds character to the space. The first floor houses Zara’s women’s collections, including lingerie, footwear, and accessories. The second level focuses exclusively on menswear, featuring a wide range of accessories, shoes, and the brand’s Athleticz sports capsule.

As part of the Galician chain’s commitment to innovation, the store incorporates efficient technological tools aimed at improving the shopping experience, such as an online order collection silo with a capacity of 650 packages, self-checkout counters or automated points for online shopping returns. Additionally, as part of its commitment to sustainability, the store offers services such as a cardboard recycling point and a clothing donation container.

With this opening, the brand reaffirms its position in the U.S. market, where it first landed in 1989 with the opening of its first store on Lexington Avenue in New York. Today, Zara operates more than a hundred stores in the country and plans to continue expanding with new outlets, including the opening of a boutique in the South Coast Plaza shopping center in the Californian city of Costa Mesa, scheduled for next fall.

Consolidation in the Italian market

Zara’s renovated store in Turin stands at 360 Via Roma, just a few meters from the Zara Man location that opened last year on the same prominent shopping street in the heart of the city. Reopened on May 30 after a full transformation, the boutique spans 1,124 square meters across two floors and offers the brand’s women’s and children’s collections.

The same Zara design studio behind the Californian flagship conceived the Turin store’s interior. The space reflects a warm, residential aesthetic, featuring high-quality materials and architectural elements inspired by classic design. Contemporary details—such as steel finishes and tile-adorned furnishings—add a modern contrast.

The store integrates several customer services, including self-checkout counters and a dedicated return desk. It also incorporates digital tools that enable shoppers to check in-store stock in real time and track online orders via the Zara app or website.

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The Galician chain celebrates its 50th anniversary this year and operated 1,759 points of sale by the end of 2024, including self-managed stores and franchises. The brand reports its financial results jointly with Zara Home and recorded a turnover of 27.778 billion euros in the last fiscal year, marking a 6.6% increase compared to 2023.

Zara forms part of the Inditex group’s brand portfolio, which Marta Ortega currently chairs. The group also includes Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home and Lefties. The Galician conglomerate posted a 7.5% increase in the same period, reaching total sales of 38.632 billion euros.