Urban Revivo debuts in London’s Covent Garden

International fashion brand Urban Revivo (UR) continues its busy commitment to physical expansion (400+ and counting), opening a new 5,500 sq ft store in London’s Covent Garden district. A second store in the capital is earmarked to open soon too.

The choice of the busy Neal Street location, known for its mix of established and emerging brands, “reinforces UR’s commitment to the European market”, it said. And it notes the strong allegiance is reflecting in the fact that 60% of the store’s products/collections are led by the brand’s London-based European Design Centre, “featuring styles, silhouettes, and fabrics tailored for the European market”.

And the brand was intent on making a splash with its statement-of-intent pre-opening event seeing it collaborating with more than 100 emerging London-based DJs, artists, and content creators on an eve-of-opening weekend launch party.

An ‘Urban Renaissance’ opening theme “bought to life UR’s vision of a summer fashion revival in London”, it said, which is being supported by a series of interactive promotional activities “designed to enhance brand awareness and connect with London’s fashion community”.

Vivian Chen, CEO of UR International, added: “This opening transcends a conventional store launch— it’s a curated fusion of art, fashion, and community [introducing] Urban Revivo’s vision to London and become an active part of the city’s vibrant and world-renowned fashion scene.”

As mentioned, that rapidly growing portfolio of stores has now surpassed the 400 mark worldwide “as the brand continues to emerge as a major player in the global fashion industry”.

Helping to power this growth, UR claims “world-class, in-house design capabilities led by a team of over 500 specialists” based in dual global design hubs in London and Guangzhou. 

It said through these design hubs and a vertically integrated supply chain, that UR “operates an industry-leading production cycle that is capable of bringing designs from concept to retail shelves in as little as 10 days”.

Leo Li, founder and CEO, added: “London’s influential role as a global fashion trendsetter makes the UK a pivotal strategic market for UR. Following our New York debut earlier this year, the opening of our London flagship marks another international milestone that reinforces UR’s position in the global fashion landscape. 

“We hope our success in the UK will demonstrate the strength of our brand and add momentum to our ongoing global expansion. Further to the Covent Garden store, we will have a second London location opening soon, with plans to enter global capitals of fashion like Hong Kong, Tokyo, and other cities worldwide in the near future.”