Tory Burch expands on Rodeo Drive with new three-story flagship

Tory Burch has opened an expanded flagship store on Rodeo Drive, partnering with Gwenaël Nicolas of design studio Curiosity, who also worked on the Mercer Street flagship in New York.

The facade of the three-story space is characterized by a sculptural trellis that climbs the building. Floor-to-ceiling windows and a skylight atrium bring in natural light, which filters through the space and down a sweeping marble staircase inspired by Italian architect Carlo Scarpa.

Inside, the walls are curved and striated, resembling layers of rock. The store’s design uses raw materials like concrete, stone, and hammered iron to contrast with softer, organic shapes.

Furniture and decor span styles and eras, including Swedish mid-century, French Deco, Shaker minimalism, and Italian modernism. All pieces were sourced by Tory Burch herself, with a colour scheme spanning shades of limoncello, tobacco, rust, and moss, as a nod to her first store in Nolita.

“Working on this store was incredibly personal. I have loved Rodeo Drive ever since we opened our flagship 12 years ago, and it was an exciting challenge to expand it and introduce an aesthetic that reflects where we are today,” said Tory Burch, executive chairman and chief creative officer. 

“I wanted to create tension through materials, forms, and textures, and mix elements across genres and periods — old and new, artisanal and spare. To me, the store feels quintessentially L.A., where modern design is juxtaposed against so much natural beauty: the light, the mountains, the ocean.”
 
The full Tory Burch collection is available at the location, including clothing, shoes, handbags, jewelry, accessories, activewear, and fragrance. The first floor houses handbags, the second features shoes and sport collections, and the third includes ready-to-wear and jewelry, along with a VIP room and atrium.

The store opens with the launch of Tory Burch’s Spring 2025 collection, first shown at the former Domino Sugar Factory in Brooklyn.

Chief executive officer Pierre-Yves Roussel added: “Since opening her first store in Soho in 2004, Tory has had a singular approach to retail, creating unique and welcoming environments that reflect her passion for home interiors. As she has for all of our global flagships, Tory sourced found objects that celebrate craft, art, and culture for our Rodeo store. We are excited for our customers to discover our beautiful collections in this new space.”