Gen Z makes more considered purchases than expected, embraces VTO – Snapchat report
Gen Z aren’t the fast-fashion, impulse shopping aficionados that some people think and actually prefer a gradual shopping experience, discovering brands first over time before making a purchase. Photo: Pexels That’s according to UK research from Snapchat (linked too a forthcoming product launch) and the Portas Agency, which commissioned YouGov to explore the shopping habits…