
Adidas and Puma hit by tariffs, trends, and shifting demand
By Bloomberg Published July 31, 2025 Adidas AG, the German sportswear giant known for turning its three-striped sneakers into a global fashion staple, reported weaker-than-expected sales growth for the three months ending June 30. The announcement triggered a 10% drop in its share price, echoing a similar downturn at rival Puma SE. The latter’s shares…