Shein, Temu ramp up advertising in UK and France as US tariffs hit
By Reuters Published May 5, 2025 Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market intelligence firm Sensor Tower showed, a shift away from the U.S., where the companies face crushing tariffs. Reuters Shein’s ad spending rose 35% in France…