Nike Oxford Circus reopens temporarily, announces changes ahead for three more London stores
There are store refits, and there are strategically important store refits. This morning (10 July) Nike reopened the doors to its London’s Oxford Circus store. But wait. The refit of its key NikeTown flagship doesn’t complete its transformation until 2027. So what’s happening? Nike Oxford Circus is temporarily reopening as a “retail experience” to deliver…