Safety, quality fears stop consumers buying more sustainable fashion says BSI study
Consumers want more sustainable products, but a big ‘say-do gap’ remains in terms of their actual buying behaviour. That’s the conclusion of a new report from the British Standards Institution (BSI). Photo: Pexels BSI’s 2025 Global Circularity study, The Tipping Point: Building Trust in the Circularity Economy, was developed in partnership with experts from the Cambridge Institute…