
Amiri turns Selfridges Corner Shop into a beach, with sun, sounds, exclusives and coffee bar
France’s Amiri is the latest temporary resident of The Corner Shop at Selfridges, staying there until 2 August with, appropriately given the weather, a beach-themed space. It has transformed the prime retail site into the Amiri Beach Club, a “unique and one-off brand experience within a custom-designed environment”. This has launched with “exclusive experiences and…