Watch out! Gen Z’s reshaping conscious fashion shopping – Consumer Navigator report

Gen Z is reshaping fashion consumption and brand engagement “through a unique blend of pragmatism and purpose”. That’s the view of global marketing company Dentsu in its latest quarterly Consumer Navigator sentiment report. Photo: Pexels And the age group is achieving this via its “cautious optimism about the economy”, so brands “must align with Gen Z’s values and…

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Daydream launches as the world’s first AI fashion shopping agent

The world’s first AI-powered, chat-based shopping agent built exclusively for fashion was launched on Wednesday.  Daydream launches as the world’s first AI fashion shopping agent. – Daydream Dubbed “Daydream”, the platform introduces a fashion-forward “chat to shop” experience that delivers personalized, conversational shopping that responds like a trusted personal shopper. Founded by e-commerce veteran Julie Bornstein,…

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Pinterest boosts visual search via AI in UK, N America, to help womenswear discovery and shopping

Pinterest has introduced a new visual search feature targeting “a more personalised discovery experience”. It’s be available for women’s fashion content across the UK, US and Canada, and “will expand to more categories and countries over time”. Pinterest The company said that “most online searches start with words, but describing a vibe, style or aesthetic…

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Livestream shopping surges in Europe, UK consumers very keen – report

The ‘livestream revolution’ has arrived, with related shopping “transforming online retail, blending community and commerce”, according to a new report. Image: Whatnot ‘The Live Selling Revolution: 2025 European Market Report’ commissioned by international livestream shopping platform Whatnot reveals that live selling is rapidly gaining traction across Europe as 37% of consumers turn to these platforms…

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Britons still favour in-store clothes shopping

UK consumers still favour in-store shopping for fashion with the high street experiencing a clear resurgence despite the convenience of digital shopping experiences. Reuters That’s the takeaway from Swedish retail technology platform Voyado whose latest survey of 2,000 UK consumers reveals a strong preference for in-store shopping across the UK’s leading retail brands.  The report…

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