France’s Amiri is the latest temporary resident of The Corner Shop at Selfridges, staying there until 2 August with, appropriately given the weather, a beach-themed space. It has transformed the prime retail site into the Amiri Beach Club, a “unique and one-off brand experience within a custom-designed environment”. This has launched with “exclusive experiences and…
Music and musicians are increasingly important for premium and high-end fashion these days — just think of Oasis, Beyoncé, Taylor Swift and more — so it’s perhaps no surprise that Selfridges’ latest big activation is its Summer of Sound. It’s a “season of unmissable merch, unexpected experiences and moments made for fans,” we’re told. “A…
Selfridges wants to convert 630 sq m of its London flagship store from office space to an invitation-only club with high-end dining facilities. Selfridges Estates Gazette said the company has submitted a planning application for a club to be called 40 Duke with expectations that it will open next spring. The plans for the fourth-floor…
Neous, the British luxury shoes and bags specialist, has opened a springtime concession inside Selfridges, London, with the space created in collaboration with design studio Monument. Vanissa Antonious in the Neous pop-up The “immersive ‘Home-from-Home’ concession [is] a milestone for the London-based brand’s physical presence,” we’re told. It showcases the latest spring/summer and high summer…
Selfridges has unveiled its spring campaign with a focus on Obsessions — that is “an, object or idea that Selfridges identifies as the most irresistible of the moment”. It’s launched in London, Manchester, Birmingham and on selfridges.com with the retailer saying it’s actually been “a house of obsessions since 1909… THE place to find something…
