
Nike’s turnaround strategy faces stiff headwinds from tariffs and rivals
By Bloomberg Published June 27, 2025 Signs of recovery are beginning to emerge at Nike under CEO Elliott Hill, but the path forward remains uncertain amid intensifying competition, delayed launches and geopolitical headwinds. The company reported a 12% revenue drop and earnings per share of $0.14 in the fourth quarter, while Faith Kipyegon’s attempt to…