Watch out! Gen Z’s reshaping conscious fashion shopping – Consumer Navigator report

Gen Z is reshaping fashion consumption and brand engagement “through a unique blend of pragmatism and purpose”. That’s the view of global marketing company Dentsu in its latest quarterly Consumer Navigator sentiment report. Photo: Pexels And the age group is achieving this via its “cautious optimism about the economy”, so brands “must align with Gen Z’s values and…

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Digital product passports “could double fashion products’ lifetime value” says Bain/eBay report

As fashion drives towards greater sustainability, resale grows in significance and consumers seek greater value from what they buy, a new study claims that digital product passports — or DPPs — could double fashion products’ lifetime value. And it says that consumers (as well as brands) would reap the rewards. Nobody’s Child DPPs are standardised…

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Gen Z makes more considered purchases than expected, embraces VTO – Snapchat report

Gen Z aren’t the fast-fashion, impulse shopping aficionados that some people think and actually prefer a gradual shopping experience, discovering brands first over time before making a purchase. Photo: Pexels That’s according to UK research from Snapchat (linked too a forthcoming product launch) and the Portas Agency, which commissioned YouGov to explore the shopping habits…

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