Influence: What are the working conditions and brand relationships for European creators?
Income, organization, brand collaborations, and harassment. A Kolsquare study has painted a portrait of European content creators, caught between their ethical aspirations, sometimes unrealistic brand demands, and the fear of being rendered invisible by algorithms. Shutterstock The study surveyed 783 content creators with at least 5,000 subscribers on a platform. These influencers are French, British,…