purchases

Gen Z makes more considered purchases than expected, embraces VTO – Snapchat report

admin2 months ago010 mins

Gen Z aren’t the fast-fashion, impulse shopping aficionados that some people think and actually prefer a gradual shopping experience, discovering brands first over time before making a purchase. Photo: Pexels That’s according to UK research from Snapchat (linked too a forthcoming product launch) and the Portas Agency, which commissioned YouGov to explore the shopping habits…

Creative sourcing and tight budgeting: how Parisian department stores mastermind their fashion purchases

admin3 months ago015 mins

Translated by Nicola Mira Published May 19, 2025 Consumers have come to expect a shopping experience that is as inspirational as it is seamless, and Parisian department stores have become increasingly rigorous in putting together their assortment. While well-established houses are consolidating their hegemony and international consumers are searching for directional products, department stores play…