
H&M holds firm on US prices as Zara and Shein raise theirs amid tariffs
By Reuters Published June 26, 2025 H&M is aiming to attract U.S. shoppers by keeping prices stable, while rivals Zara and Shein raise theirs in response to rising tariffs. The fast-fashion sector, heavily reliant on low-cost imports from China, Vietnam and other Asian markets, is under pressure as trade disruptions reshape sourcing strategies. H&M seeks…