Superdrug opens first permanent beauty playground, 29 more planned soon
Superdrug has announced the launch of 30 new ‘Beauty Playgrounds’ across the UK as it invests in more experiential features for its physical stores. The first one has opened this week at London’s Westfield Stratford with the other 29 opening in Superdrug’s top destination stores by August, including prime locations like Manchester Trafford Centre, Glasgow…