Converse’s Brodrick Foster: “Shai’s signature model reflects his game and personality”.
In 2025, Converse scored a major basketball coup. The Nike Group brand is well versed in design collaborations and its recent partnerships span Isabel Marant, Feng Chen Wang, Beyond Retro, and artists Tyler the Creator and Charli XCX. Last year, the brand strengthened its team by bringing in an NBA basketball star: Canadian Shai Gilgeous-Alexander….