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Tiffany’s $52,000 Patek watch strategy backfires among elite clients

By Bloomberg Published July 17, 2025 Tiffany & Co., the iconic American jeweler now owned by LVMH, is facing criticism from its wealthiest clients after a controversial sales strategy for an exclusive Patek Philippe timepiece. The limited-edition Nautilus 5711, featuring Tiffany’s signature robin’s-egg blue dial, became a flashpoint in luxury retail, with customers spending millions…

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