Livestream shopping surges in Europe, UK consumers very keen – report
The ‘livestream revolution’ has arrived, with related shopping “transforming online retail, blending community and commerce”, according to a new report. Image: Whatnot ‘The Live Selling Revolution: 2025 European Market Report’ commissioned by international livestream shopping platform Whatnot reveals that live selling is rapidly gaining traction across Europe as 37% of consumers turn to these platforms…