Pepsi links with Clint419 and Classic Football Shirts for innovative and retro jerseys

For this summer, the Pepsi brand has partnered with two UK-based names on clothing releases in its brand colours linked to its football-themed ‘Refresh the Game’ campaign. The Wear-A-Ball jacket The campaign “celebrates football’s iconic personalities” and the drinks giant said it’s extending its vision to fans through the two fashion partnerships that “embody the…

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Aries links with KFC for 10-piece high-end capsule

There’s a now-long-established tradition of fashion brands and retailers linking up with big names in the food industry and the latest collab highlights just how far this has gone with a launch at eye-watering prices. Aries x KFC Aries, the London-based streetwear brand, has partnered with KFC for a limited edition fashion drop dubbed the…

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