TikTok Shop said it’s accelerating discovery commerce with the release of a new playbook for enterprises in the UK. It aims to help retailers take advantage of an e-tail high-growth opportunity. The playbook comes as the platform has been announced as the fastest growing online shopping platform in 2024. And it said discovery commerce “combines the…
The Savannah College of Art and Design (SCAD) is hosting the first exhibition in the United States devoted entirely to the work of French fashion icon Jeanne Lanvin, now through August 31. SCAD launches first U.S. exhibition dedicated to Jeanne Lanvin. – SCAD Dubbed “Jeanne Lanvin: Haute Couture Heritage”, the exhibition features more than 60…
Digital payments giant Visa has team up with the London College of Fashion to launch ‘Recycle the Runway’, an initiative designed to support the next generation of fashion entrepreneurs to reach their full potential. A new initiative from its global Visa Young Creators series, the company is inviting those who are “early in their careers…
THG may be best known for its beauty and nutrition operations, but linked to the latter, it’s also in the clothing business. And its Myprotein nutrition brand’s clothing line, MPActivewear is being rolled out in Decathlon stores across the UK from Monday. It’s the first major retailer partnership for the brand and its first time…
Christian Louboutin’s infamous red sole is the stuff of footwear industry lore; the designer used nail polish to paint the soles of his sexy stilettos to make the shoe stand out at an early trade show. The new campaign for Christian Louboutin eyewear – Courtesy This tidbit helped inspire the brand to branch out into…
Puma has officially unveiled what it says is a “bold conquest strategy and brand positioning” with its new Go Wild campaign, which is its biggest global campaign to date. This is a big deal for the label and a major rethink of its marketing and overall positioning. The sports giant said its “new vision…
So is the nature of fashion that brands and designers come and go from the market. Just because a brand or a designer isn’t a regular fixture on the fashion week circuit is no indication that their creative days are behind them. It’s generally farther from the truth. After his superstar designer turn in the…
Translated by Nazia BIBI KEENOO Published March 14, 2025 The expansion of fashion and luxury brands into premium real estate continues. Today, Saudi Arabia’s Diriyah Company announced the debut of Giorgio Armani’s design studio in Saudi luxury real estate with the launch of Armani Residences Diriyah, located in the iconic “City of Earth” on the…
Very Group has launched the first multicategory campaign for its Haus of Flamingo concept, moving it beyond just womenswear. The travel-focused two-part TV-focused campaign, called ‘The Departure’, aims to inspire the desire for shopping spring looks with the digital retailer releasing the second phase later this spring. The campaign also offers a timely introduction of…