Childrenswear brand Mori acquires Kidly, targets US, looks for more acquisitions
UK kids’ sleepwear specialist Mori has acquired Kidly, the online lifestyle brand for 0-5s. It’s Mori’s first-ever acquisition and is aimed at strengthening its foothold in the pre-school category and fast-tracking omnichannel growth across the UK and US. Mori It also reflects its wider strategy to “grow brand reach, support complementary children’s businesses, and build…