
The art of influence: LV’s narrative journey in China
Last week, Louis Vuitton unveiled a significant new space in Shanghai, “The Louis,” which seamlessly integrates retail, Le Café Louis Vuitton, and the “Louis Vuitton Visionary Journeys” exhibition within a magnificent boat-like facade. Louis Vuitton’s new travel campaign captures the serene beauty of the Lijiang River, blending iconic trunks and the Soft Keepall with traditional…