Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal
By Reuters Published May 28, 2025 Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials. Rhode Elf said on Wednesday it would pay Rhode shareholders…