
Gwyneth Paltrow has always been selling what money can’t buy
By Bloomberg Published August 4, 2025 Throughout the 1990s and early 2000s, Gwyneth Paltrow was the platonic ideal of the It Girl and Hollywood nepo-baby, dating Brad Pitt and Ben Affleck and winning the Academy Award for Best Actress for her role in Shakespeare in Love. Then, in 2008, Paltrow engineered a career detour nobody quite…