
Vogue US faces backlash over Guess ad featuring AI-generated model
Translated by Nazia BIBI KEENOO Published August 1, 2025 Vogue US sparked major debate when it ran a Guess ad featuring artificial intelligence–generated visuals in its August 2025 issue. The campaign stirred widespread backlash from readers, image professionals, and content creators, who see it as a warning sign for creative industries. The double-page spread showed…