
John Smedley becomes brand partner and key sponsor of Great British Wool Revival
British heritage knitwear brand John Smedley and the Great British Wool Revival (GBWR) are teaming up “to champion British wool”. John Smedley The partnership will see a number of marketing, educational, community and industry initiatives involving John Smedley and will be visible in its campaigns, as well as it making yarns and patterns available for…