Balzac Paris, Ecoalf, Graine: Four fashion names debut in Biarritz this summer
Translated by Nazia BIBI KEENOO Published June 21, 2025 Long favored as a holiday destination by fashion and lifestyle brands, Biarritz is once again drawing attention with a wave of fresh openings. The chic seaside town on France’s southwestern Basque coast is now home to four newcomers—Balzac Paris, Ecoalf, Graine, and Galeries Lafayette—each offering a…