H&M targets premium market with ‘Adorables’ children’s line at Galeries Lafayette
Translated by Nazia BIBI KEENOO Published June 12, 2025 H&M is expanding its presence in Parisian department stores with ‘Adorables,’ its premium line for babies and children launched in 2024. After testing this high-end distribution channel in London with a pop-up at Selfridges last fall, the Swedish brand has opened a permanent corner at the…