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Mavive launches first line of BMW-branded fragrances

Translated by Nicola Mira Published May 5, 2025 Venetian perfume producer Mavive and German automotive group BMW have reached the first milestone in the licensing agreement they signed in 2023. After two years of development work, they have launched the first perfume collection for the BMW brand. BMW’s first two perfumes are called Bergamood and…

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