
Beyoncé-worn fashion upstart Farm Rio raises prices, slows exports to US
By Bloomberg Published June 4, 2025 A Brazilian fashion company known for colorful prints sported by celebrities, including Justin Bieber and Beyoncé, is selectively raising prices to cushion the impact of tariffs while scaling back exports to the US. Azzas’ Farm Rio brand – Azzas Azzas 2154 SA, owner of the Farm Rio brand, has…