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Chinese beauty brands explore foreign M&A to spur growth

By Reuters Published June 11, 2025 ​Some of China’s top beauty brands such as Proya and S’Young are exploring acquisitions of smaller foreign rivals to expand their portfolios and replicate the success of global leaders like L’Oreal or Estée Lauder amid slowing growth at home. Proya While still relatively unknown internationally, these Chinese brands have…

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