
Swatch CEO hopes for US-Swiss trade deal: ‘It’s not doomsday’
By Reuters Published August 4, 2025 Flagship Swiss watchmaker Swatch Group is hopeful that the Swiss government can quickly strike a deal to avert a threatened 39% US import tariff on Swiss goods, while its high inventories in the United States offer it a short-term buffer. Swatch Group CEO Nick Hayek Chief executive Nick Hayek…