Selfridges launches Summer of Sound as it dives deep into music merch and experiences
Music and musicians are increasingly important for premium and high-end fashion these days — just think of Oasis, Beyoncé, Taylor Swift and more — so it’s perhaps no surprise that Selfridges’ latest big activation is its Summer of Sound. It’s a “season of unmissable merch, unexpected experiences and moments made for fans,” we’re told. “A…