Levi Strauss & Co. debuts The Denim Cowboy with Beyoncé

By AFP Published August 4, 2025 The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted The Denim Cowboy, the final instalment of the year-long Levi’s® REIIMAGINE campaign. The film weaves together the three previous chapters, revealing the campaign as more than a reinterpretation of iconic Levi’s® advertisements – it is the creation of…

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Paul Smith and Lee launch denim capsule

Paul Smith and Lee have released the capsule collection that was first shown at the Paul Smith SS25 presentation at Pitti Uomo. The British designer and the American brand have collaborated on a collection inspired by Paul Smith’s famous stripes and Sir Paul’s saying, “look and see”.  Paul Smith x Lee The 14-piece limited edition…

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