EU brands turn to obscure customs clause to soften blow of Trump’s tariffs
By Reuters Published August 4, 2025 European brands scramble to find ways to ease US tariff pain as labels including L’Oreal increasingly explore the decades-old ‘First Sale’ law and low US consumer confidence limits room for price hikes. EU brands are exploring ways to best navigate the US tariffs – L’Oréal Professionnel India – Facebook L’Oreal…