Two key European luxury labels have launched new campaigns with Valentino Garavani and Roger Vivier launching new creative marketing drives in the accessories and footwear sectors. Following the recent launch of the Nellcôte bag campaign, Maison Valentino now continues its storytelling journey with the unveiling of the second chapter: the Valentino Garavani Vain bag campaign. Conceived…
Peer-to-peer resale giant Vestiaire Collective is celebrating vintage this month with the launch of Vintage Days (an activation dedicated to the timeless appeal of archival fashion) and its permanent Archive Room debut. Vestiaire Collective The main Vintage Days activation only runs until 7 June but is a major campaign for the e-tailer that’s bringing together…
Translated by Nazia BIBI KEENOO Published June 5, 2025 Italian luxury brand Bottega Veneta is marking the 50th anniversary of intrecciato (meaning “woven” in Italian), the leather technique that has become its signature. To celebrate five decades of artisanal excellence, the Italian label, part of the Kering luxury group, has launched a striking new campaign…
By AFP Translated by Nazia BIBI KEENOO Published May 26, 2025 Makeup, hair, brand ambassadors, red carpet—behind the glamour of Cannes lies a well-oiled business machine. For L’Oréal Paris, a partner for 28 years, the film festival delivers powerful returns in brand image and global sales. Alia Bhatt for L’Oréal Paris – L’Oréal Paris L’Oréal…
Bicester Village, arguably the top designer outlet centre globally, celebrates its 30 anniversary this year and it’s marking the event with a new campaign, as well as a series of events and special link-ups. Bicester Village The luxury shopping destination has just unveiled its new creative campaign concept dubbed What Will You Find?. It’s a five-part episodic campaign that aims…
