
Freemans puts menswear in the spotlight with major category expansion
With its expansion in menswear described as “huge”, Freemans’ introduction of ‘All Things to all Men’ is rather an apt title for the digital department store’s spring/summer full frontal assault on the category. Freemans/Harry Brown This not only includes expanding existing selections (Superdry, North Face, Joe Browns, Helly Hansen, Jack & Jones, Lyle & Scott, Under…