By AFP Translated by Nazia BIBI KEENOO Published May 26, 2025 Makeup, hair, brand ambassadors, red carpet—behind the glamour of Cannes lies a well-oiled business machine. For L’Oréal Paris, a partner for 28 years, the film festival delivers powerful returns in brand image and global sales. Alia Bhatt for L’Oréal Paris – L’Oréal Paris L’Oréal…
By ETX Daily Up Published May 14, 2025 Hollywood star Halle Berry had to change her outfit for the Cannes Film Festival’s opening night after the event introduced a new red carpet dress code banning long trains and nudity. Meanwhile, several attendees appeared to ignore the rules entirely. The new regulations forced Berry to leave…
One eco-friendly brand set to make an impact in Cannes this month is Rivedroite, whose second store in Paris near the Louvre has become a proper destination. Rivedroite Parisian store – Rivedroite For this year’s festival, Rivedroite created the jackets and T-shirts for staff at the Gala beach club on the Croisette, following on from working…
By AFP Published May 11, 2025 Luxury fashion labels are increasingly extending their influence beyond the red carpet and exclusive parties of the cinema world, becoming partners with filmmakers and production companies. At this year’s Cannes film festival, which begins Tuesday, labels aim to showcase their couture creations and their credibility as investors in the entertainment…