Two key European luxury labels have launched new campaigns with Valentino Garavani and Roger Vivier launching new creative marketing drives in the accessories and footwear sectors. Following the recent launch of the Nellcôte bag campaign, Maison Valentino now continues its storytelling journey with the unveiling of the second chapter: the Valentino Garavani Vain bag campaign. Conceived…
Translated by Nazia BIBI KEENOO Published June 5, 2025 Italian luxury brand Bottega Veneta is marking the 50th anniversary of intrecciato (meaning “woven” in Italian), the leather technique that has become its signature. To celebrate five decades of artisanal excellence, the Italian label, part of the Kering luxury group, has launched a striking new campaign…
Ferragamo — under British creative director Maximilian Davis — has released its pre-fall campaign and said it’s returning to its roots, reflecting its historic relationship with some of cinema’s biggest stars. Ferragamo The brand’s “story is inexorably interwoven with Hollywood: the place where Salvatore Ferragamo first made his name as ‘shoemaker to the stars’ and…
M&S may still be firefighting its cyberattack with online sales remaining suspended, but it’s continuing to market its increasingly popular offer heavily and on Thursday unveiled its summer campaign. M&S Dubbed Summer Like You Mean It, the new campaign has launched in stores and elsewhere, “inviting customers to celebrate all the small things that make…
Global apparel and lifestyle brand Hurley launched on Wednesday its first brand ambassador campaign and capsule collection with Travis Barker. Hurley launches first brand ambassador campaign with Travis Barker. – Hurley Barker brings his distinct influence to every element of the limited-edition drop and innovative campaign. Camo prints, skull motifs, checker patterns, and old English…
Marketplaces are hot right now and the latest to jump in is H&M Group’s Weekday, which has “officially transform[ed] into a creative multi-space destination”. That doesn’t mean it’s transforming into a destination buy tens or even hundreds of labels as is the case with many marketplaces. Instead, it’s “welcoming Monki under its roof alongside Cheap…
British lifestyle brand FatFace is certainly embracing the laid-back spirit of summer with the launch of its new seasonal campaign called ‘Viva La Lazy’. Designed to “inspire’” customers to “switch off, slow down and embrace those long summer days”, the campaign celebrates the concept that this summer “isn’t about to-do lists, it’s about doing less…
In the four years since its first flight, Avelo Airlines has gained loyal customers by serving smaller cities like New Haven, Conn., and Burbank, Calif. Now, it has a new, very different line of business. It is running deportation flights for the Trump administration. Despite weeks of protests from customers and elected officials, Avelo’s first…
Bicester Village, arguably the top designer outlet centre globally, celebrates its 30 anniversary this year and it’s marking the event with a new campaign, as well as a series of events and special link-ups. Bicester Village The luxury shopping destination has just unveiled its new creative campaign concept dubbed What Will You Find?. It’s a five-part episodic campaign that aims…
The campaign to curb bird flu on the nation’s farms has been slowed by the chaotic transition to a new administration that is determined to cut costs, reduce the federal work force and limit communications, according to interviews with more than a dozen scientists and federal officials. On poultry farms, more than 168 million birds…
