Puma has officially unveiled what it says is a “bold conquest strategy and brand positioning” with its new Go Wild campaign, which is its biggest global campaign to date. This is a big deal for the label and a major rethink of its marketing and overall positioning. The sports giant said its “new vision…
Selfridges has unveiled its spring campaign with a focus on Obsessions — that is “an, object or idea that Selfridges identifies as the most irresistible of the moment”. It’s launched in London, Manchester, Birmingham and on selfridges.com with the retailer saying it’s actually been “a house of obsessions since 1909… THE place to find something…
Very Group has launched the first multicategory campaign for its Haus of Flamingo concept, moving it beyond just womenswear. The travel-focused two-part TV-focused campaign, called ‘The Departure’, aims to inspire the desire for shopping spring looks with the digital retailer releasing the second phase later this spring. The campaign also offers a timely introduction of…