The athleisure market – the fusion between sportswear (athletic) and leisure clothing (leisure) – is worth some $150 billion in the United States in 2024 for the entire sportswear/lifestyle sector, a large part of which is related to athleisure. The cradle of athleisure, California – and more strongly Los Angeles and San Diego – has…
With its horse-trodden roads, endless fields of almond blossoms and cowboy heritage, the 20,000 person town of Oakdale, Calif., fits the American West of imagination. And for decades, its media diet was classically all-American, too. Nightly news broadcasts played on living room televisions. Copies of local newspapers lined doorsteps on Sunday mornings. The town even…
Feb 23, 2025; Piscataway, New Jersey, USA; Rutgers Scarlet Knights guard Dylan Harper (2) drives past USC Trojans guard Chibuzo Agbo (7) during the second half at Jersey Mike’s Arena. Mandatory Credit: John Jones-Imagn Images Cross-continent conference foes meet on Wednesday in Indianapolis, where No. 11 seed Rutgers takes on 14th-seeded Southern California in the…
