Levi Strauss & Co. debuts The Denim Cowboy with Beyoncé
By AFP Published August 4, 2025 The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted The Denim Cowboy, the final instalment of the year-long Levi’s® REIIMAGINE campaign. The film weaves together the three previous chapters, revealing the campaign as more than a reinterpretation of iconic Levi’s® advertisements – it is the creation of…