
Salomon and Arc’teryx help Amer Sports defy downturn with athleisure bet
By Bloomberg Published June 30, 2025 In 2020, Carlo Aragon started the ‘Salomonology’ Instagram page as a fashion moodboard to help him decide whether to invest $150 in a pair of Salomon XT-6s. Cortesía He bought it, liking how the shoes looked “unorthodox.” Others did too — the account now has almost 150,000 followers, intrigued…