Even before he staged his first runway show for the house of Dior, Jonathan Anderson announced on Tuesday that football great Kylian Mbappé is a new Dior ambassador. Dior Men’s Summer 26 – Teaser – Kylian Mbappé – Dior “Kylian Mbappé is the voice of a generation and an inspiration to many people in the…
Louis Vuitton announced on Tuesday the appointment of Jeremy Allen White as its new ambassador, as the French luxury maison looks to bring the American actor’s star power into its already burgeoning celebrity fold. Jeremy Allen White – Courtesy The born-and-bred New Yorker rose to fame for his lively portrayal of chef Carmen “Carmy” Berzatto in…
Global apparel and lifestyle brand Hurley launched on Wednesday its first brand ambassador campaign and capsule collection with Travis Barker. Hurley launches first brand ambassador campaign with Travis Barker. – Hurley Barker brings his distinct influence to every element of the limited-edition drop and innovative campaign. Camo prints, skull motifs, checker patterns, and old English…
Just when you’d got used to a metric like Media Impact Value, along comes a new one — Voice Reach. It’s the latest way Launchmetrics is aiming to make sense of a world in which brand ambassadors are increasingly important to fashion, lifestyle and beauty (FLB) labels. Launchmetrics And navigating this area to meaningfully measure…