Beauty retail continues to be a major battleground for big names making their mark by opening statement stores at key locations. Now Superdrug says it’s making a “significant investment” in unveiling an all-new store in Sheffield’s Meadowhall mall.
At 10,199 sq ft, the store has opened ahead of French rival Sephora that will land there this summer, becoming the brand’s 10th major UK store opening in 12 months.
The Meadowhall flagship becomes one of Superdrug’s largest locations in the UK, and forms part of the brand’s plans “to expand its bricks-and-mortar retail footprint with 25 new stores set to open in 2025”.
The latest store will offer an expansive range of health and beauty products, everyday toiletries, beauty treatments, and luxury fragrances, including Superdrug’s own-brand ranges such as B. Skin, Me+, Vitamin E and Optimum.
In addition to its extensive product range, the store also features a dedicated Beauty Studio area, where shoppers can access professional treatments including eyebrow shaping, nail treatments, acrylics, lashes and piercings, making it a one-stop destination for all beauty needs.
And as an added customer incentive, the store features a nurse-clinic service, offering a range of services including travel health advice, vaccinations, and blood tests “to meet the varying needs of Superdrug customers”.
The store also features Superdrug’s Health & Beauty card and VIP Rewards programmes with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats, and the option to pay with points.
Clare Jennings, property director at Superdrug, said: “Opening our new store in Meadowhall… [allows] us to offer a premium shopping experience to our valued customers. The opening will generate 10 new jobs in Meadowhall, allowing us to support employment in the local community.”
Richard Crowther, Retail Leasing director at mall-owner/operator British Land, added: “The latest in a long line of leading brands to have committed to Meadowhall, Superdrug’s brand-new, upsized location responds to clear growth in the health and beauty category.
This latest announcement follows the news that Meadowhall secured a trio of new retail leases at the top-four regional mall. AllSaints and Tommy Hilfiger have recommitted with significant investment, while Oliver Bonas has joined the destination, with what will be its largest store in the North of England.
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