Spanish sneaker brand Hoff closes record fiscal year with €66 million in sales

Spanish sneaker brand Hoff has closed its latest fiscal year with record revenue. The label, founded in Elche (Alicante), experienced 21% growth in the fiscal year 2024/2025 compared to the previous period, reaching €66 million in sales. The increase was primarily driven by its sustained growth model and international expansion strategy.

Sales rose across all channels, with retail posting a notable 34% increase. Digital revenue was up 22%, while wholesale sales grew 15%, supported by partnerships with key players in markets such as the United Kingdom, Germany, France and Benelux.

The company’s growth has centered on a retail expansion plan both in Spain and abroad. Over the past year, Hoff opened seven company-operated stores — five of them in Spain, in cities like Madrid and Barcelona — and others in strategic European locations such as Antwerp and Brussels.

As part of its sustained growth strategy, the company also inaugurated a new headquarters spanning over 1,300 square meters. The new site serves as an operations hub to support the brand’s projected expansion in the coming years.

Beyond its physical expansion, the brand also focused on high-impact creative launches in the past year. In addition to unveiling new models, Hoff reinforced its commitment to the arts through collaborations with artists such as Madrid-based illustrator Gonzalo Muiño and graphic designer Marco Oggian.
Looking ahead, Hoff aims to continue its upward trajectory to reach €80 million in revenue, largely supported by its internationalization plan.

As part of this strategy, the company plans to open nine flagship stores in key cities across Europe and the United States.

According to Fran Marchena, founder and CEO of the brand, Hoff “faces the coming fiscal year with a strong structure, a consolidated brand and a clear ambition: to become a leading global sneaker brand that connects design, purpose and community.”

Founded in 2017 by Fran Marchena, Hoff is a digitally native brand based in Elche, Spain. It operates a commercial network of more than 50 stores across 12 countries. In Spain alone, the brand runs over 20 company-operated stores in cities such as Barcelona, Valencia, Bilbao, Seville and Madrid.