Spanish menswear business Edmmond expects reach a sales total of 5 million euros and EBITDA total of 600,000 euros in 2025. The global brand is focusing on boosting its EBITDA margin and has just launched a funding round with a view to raise 1.5 million euros to boost expansion and implement its growth plan. This includes reaching 17 million euros in turnover by 2030 and 3 million euros in EBITDA.
“We realised that, in order to make the financing round we wanted to carry out more ‘sexy’ and undertake the plan we had in mind, we did not need to grow at the top, but at the bottom, to maximise EBITDA,” Juan Calvente, co-founder of the brand and co-manager with his partner, Jaime Puyol, told FashionNetwork.com. “It was 140,000 euros two years ago, in 2024 it was 400,000 euros, and in 2025 we expect it to be 600,000 euros.”
To increase EBITDA, Edmmond has employed measures such as halting its previous growth plan and closing two of its stores. Although the stores were “profitable,” according to the brand’s co-founder, they did not represent assets that would help drive the company towards its goal.
With accounts tight (in 2024 Edmmond reported sales of 4 million euros and is aiming for 5 million euros in 2025), the business feels that “now is the time” to raise 1.5 million euros. The bulk of this will come from investors with whom Edmmond is still in talks, but the company has decided to leave a small part of the capital investment open to its community through the crowdfunding model.
“In this industry, three years ago the focus was on omni-channel; now it’s on community. With this ‘crowdfunding’ we want our customers, those who have been supporting us for so many years, to be able to be part of the company in another way,” said Calvente.
What is on Edmmond’s 2030 agenda? “We need a bigger store in Madrid; the one we currently operate, although it works very well, is 48 square metres and we want to look for something bigger. We have a plan to open four stores in the next five years; they will be located both inside and outside of Spain,” said the executive. The brand also garners a significant amount of business from its global operations and counts France as its second largest market, following its domestic operations in Spain.
Edmmond also plans to strengthen its presence in the wholesale market by working in partnership with agents. Established in 2014 with an urban, minimalist, and timeless aesthetic, the brand currently counts 226 points of sale. Sixty of these are located in Spain and the rest are situated global stores, including retailers such as Le Bon Marché in France.
“In Spain, we are present in the two WOW centres in Madrid as well as in El Corte Inglés de Castellana (Madrid) and Diagonal (Barcelona), but we believe we still have a lot of room for growth in this channel,” said Calvente.
Finally, Edmmond also plans to continue to boost its online sales. The channel is currently registering a year-on-year growth rate of 30%.
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