Showroomprivé reports 16.5% revenue dip in Q1 2025

Showroomprivé, one of France’s leading online retailers known for its limited-time flash sales, reported a 16.5% drop in first-quarter revenue for 2025. According to a statement released Wednesday, the company cited ongoing market uncertainty and weakened consumer demand as key factors behind the decline.

In the first three months of the year, the group posted revenue of €127.5 million — including €99.2 million in France — compared to €152.6 million during the same period in 2024.

Roughly 210,000 buyers — down 12% year-on-year — placed fewer orders in the first quarter of 2025, with total orders falling to 2.3 million, a 23.3% decline. This drop was “partially offset by a significant increase in average basket size (+11.7%),” according to a company statement.

Showroomprivé CEO David Dayan pointed to “a particularly volatile and uncertain economic environment” for flash sales and consumer spending, noting a “double impact of market conditions and a reduced product offering” as key drivers of the group’s performance.

On the supply side, the company’s core flash sales activity — limited-time, discounted sales — was affected by the ongoing logistics shift to a new hub in the Paris region, as well as “a limited offering in the fashion segment,” the statement said.

On the demand side, “persistent market gloom” continued to weigh on business.

The event-driven retailer operates three platforms: the generalist Showroomprivé.com, beauty-focused Beauté Privée, and fashion specialist The Bradery.

After a “less dynamic than expected” start to 2024, the company said it “has not seen a rebound in early Q2 and visibility remains limited for the full year.”

Despite the challenges, Dayan stated that the group is working to “further revamp the offering while preserving our low-price DNA.”

In mid-March, the company reported a net loss of nearly €40 million for the full year 2024, a sharp reversal from the €500,000 net profit posted in 2023.