Porto welcomes Pandora’s first street-level store and engraving concept in Iberia

Pandora has opened its first street-level store in Porto, strengthening its presence in Portugal with a new location on Rua de Santa Catarina—one of the city’s busiest shopping streets. The boutique, which opened on Friday, July 12, is the brand’s second high-street store in the country, following its Lisbon debut in Rossio.

Spanning 102 square meters, the boutique features a sleek, fully glazed façade that brings in abundant natural light. The interior follows Pandora’s global “Evoke 2.0” concept—designed to improve customer flow, simplify product navigation, and enhance the personalization experience.

One standout feature of the Porto store is its exclusive engraving service—a first for both Portugal and the Iberian Peninsula. The in-store customization, powered by two engraving machines, allows customers to add personal messages to their jewelry for an additional €15.

“Personalization has always been at the heart of Pandora’s identity,” said Maria Bouza, Pandora’s sales director in Portugal. “Offering this service with speed and quality was a major goal for us.”

She noted that Rua de Santa Catarina had long been on the brand’s radar. “We saw this opportunity about a year ago, and since then, it’s been an intense journey of planning and construction. The renovation took around nine weeks and gave us a bright, modern space—carefully designed to create an engaging and comfortable shopping experience.”

“This store is a milestone for Pandora in Portugal,” Bouza continued. “Our strategy has always been to enhance our network, relocate stores where needed, and secure high-visibility spots for new openings. We believe the customer journey begins with the environment we create—and this space reflects the standard we aim to deliver throughout Portugal.”

Pandora has operated in Portugal since 2011, steadily growing its retail presence across the country. “We’re committed to strengthening our presence in iconic, strategic locations and delivering seamless, personalized experiences that reflect the core values of our brand,” Bouza added.

To celebrate the store opening, customers who spend €69 or more will receive a limited-edition tote bag customized with Porto-themed patches, paying tribute to the city’s identity.

Throughout July, the boutique will also feature a tile mural installation developed in collaboration with Portuguese ceramics company Viúva Lamego, founded in 1849. The artwork, inspired by Pandora’s “Be Love” campaign, merges traditional tile artistry with the brand’s contemporary design aesthetic.